My work with Vantage Point has centered on strengthening the company’s digital presence and ensuring consistency across its brand communications. The project began with the design and development of a new website within HubSpot, built to be clear, navigable, and aligned with the company’s professional identity. The site was structured to highlight Vantage Point’s services and expertise while providing a reliable framework for ongoing marketing initiatives.

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In addition to the website, I developed and managed a social media campaign on LinkedIn and Instagram. The goal was to extend Vantage Point’s reach to both professional audiences and broader business communities. The campaign combined strategic messaging with tailored visuals, producing a cadence of posts that reinforced the company’s positioning while encouraging engagement.

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To support these efforts, I also revised and expanded the brand guidelines. The updates ensured that visual standards, typography, and voice were consistently applied across all platforms and materials. These guidelines now serve as a reference point for future communications, maintaining a cohesive presentation of the Vantage Point brand.