I wanted to incorporate the concept of film into the inspiration behind the name BRIQ. The contrast between film and a tech company highlights the idea of bricolage—bringing together different elements to create something entirely new.

The butterfly is a fitting metaphor for this: it transforms through distinct stages, working persistently until it emerges as a butterfly—its final form. That constant evolution mirrors our own process of building, adapting, and innovating. The shape of the "w" in "works" even echoes the form of a butterfly’s wings—not to mention the shared "B" in both "BRIQ" and "butterfly.